Yeah, I guess that's the other thing. Companies are comfortable with $60, believing that maximizes their profits. It doesn't. I should know, I can't remotely justify the several big AAA releases this month (Dishonored, XCOM, etc), but I could have bought another FTL-priced game by now if I had seen one I really wanted. And I cannot be the only one who is like that so AAA publishers aren't making the most money they could have on this business plan. But change is scary.