If Arcen Games is still looking for a good way to market it game, why not approach the guys over at PC Gamer Blog, and see if they will write up one of these
? Pretty much what it is is a writer for the website or whatever goes and plays a game, then writes about it indepth as it happens, adding some humour here and there, and then posts it once a day.
The ones I linked to are two for the game Galactic Civilization II, made by Stardock. Now that's a TBS/4X but I really think that it would do wonders for the popularity of the game. If this isn't something you are interested in ding, just go read them for fun, they are long, but really funny to read, especially if you've play GalCiv2.